Siola boutique was founded in 1937 and launched in Via Chiaia, in the heart Naples, by Giovanni Siola and his wife Franca Ambrogi. In the first children's boutique of the city, expert hands made clothing for the little ones with fine fabrics and elegant embroidery. In a short time the shop became the reference for the purchases of dresses that are as exclusive as they are functional and accessories as refined as they are practical. Since 2012, in the wake of this tradition, the boutique has been taken over by the Scherillo family. The consolidated market experience, the wide assortment of the range, and the continuous stylistic research make Siola the leader in the children's clothing sector.




The exclusive store in Naples covers 600 sqm, six windows and boasts a large team of sales assistants specialized in kidswear.It also has 14 displays used for brands dedicated spots. The boutique is divided into four areas: the first two host a selection of traditional products that have always distinguished Siola's elegance and exclusivity; in the third footwear and in the fourth contemporary, urban and sportswear.